10 Ways to Increase Your Conversions From The Moment Your Customer Arrives

Most businesses want to increase their chances of converting customers, but how do you know what customers are looking for? To gain more conversions, businesses should be sure to understand the needs and wants of their potential customers.

Gita
Written by
Gita
June 9, 2022
10 Ways to Increase Your Conversions From The Moment Your Customer Arrives

We all know conversion rate is the single most important metric for our business. The first and last impression that a visitor has of your website can have an integral impact on whether they make a purchase.

Because of this, conversion rate optimization (CRO) has quickly become one of the most important pillars of successful e-commerce sites. However, so many factors come into play when trying to increase conversions on your website.

There are ways you can optimize images and user experience and test variables like colors and fonts to see which increase your conversion rates.

Here are ten tips that you can use to increase your conversions from the moment your customer arrives on your site:

Welcome your visitor with a Clear CTA

Clear CTA

One of the most important things to do on a landing page is to ensure that your visitor knows what they should be doing. Instead of asking them to read through the entire page and find out what they should do, it's best to have a clear CTA (Call To Action).

The most popular CTAs are “Sign Up” or “Free Trial” because you want your visitor to convert as soon as possible. They should know what action you want them to take, especially if it's the one that will make you money.

Visitors need to know how they can sign up for your service or purchase your product without being confused about what they're supposed to do. You shouldn't be asking them questions like "What would you like?" or "Which package do you prefer?"

Create a visually appealing and easy-to-use homepage

Easy to use Website

The first chance you have to make an impression on your customer is through the website design. With a simple and easy-to-navigate homepage, you’re more likely to get your customers to stay on your site.

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Use Images to Increase ROI

Increase ROI

With the rise of social media and online shopping, your website's images must be optimized to entice visitors to make a purchase. The use of photos can be an effective way to increase conversions to your site.

HubSpot found that adding images to a blog post increased conversion rates by nearly 21%. The same study found that not including any images reduced conversion rates by 8%. Images should be relevant and high-quality.

They need to be captivating and inviting. If you're using images of people, they need to be smiling or in a positive environment. If you're using products, they need to look appealing and like what someone would want. These are just ways you can optimize your website's images for conversions.

Be Native and Be Bright

Be native be bright

We know that visitors won’t be on your website for long, so make sure to be as clear and concise as possible. Visitors won’t want to scroll through a lengthy paragraph of text when looking for specific information about a product.

They also won’t want to look at an entire content page before finding what they need. Keep in mind that although you might think the more content you have on your site, the better it is, this isn’t always the case.

Don't make your visitors work too hard for your product or service, and give them just enough information about it to pique their interest. Don't forget that people like bright colors! Studies show that brighter colors make people feel more excited and motivated.

You don't have to go crazy with neon pink and green if those aren't your company's colors, but don't shy away from including some color in your design! It will help get your visitor's attention, and they'll be more likely to engage with your website.

Don't Forget About Your New Visitors

New visitors

Your new visitors are the most important. No matter how much you optimize your site for returning visitors, if you aren't attracting new visitors, it doesn't matter how optimized your site is for converting them.

In this list of 10 ways to increase your conversions from the moment your customer arrives on your site, we start with making sure you're optimizing for new visitors.

Following this rule will have a cascade effect down the line. You'll have to do less optimization on the back-end because you'll be able to rely more heavily on front-end conversion optimization. And that means more time and money saved!

Show Off Your Existing Customer Reviews

Customer reviews

People are drawn to sites that have positive reviews. The average user is more likely to buy from a site if they see a customer review. People want to know that the product or service they’re purchasing works and will be worth their hard-earned money.

If you show customers that others have had success with your product, you’ll increase your chances of a high conversion rate. To showcase your existing reviews, add testimonial sections in key areas of your site like the sidebar, header, footer, or contact page.

You can also display customer reviews on individual products so shoppers can easily see how others liked the same items they’re considering buying.

Enable product discovery with zoom functionality

zoom function

When a customer visits your site, they're looking for something specific. They don't want to browse through every product you have to offer. This is where zoom functionality comes in handy.

Zoom functionality enables customers to quickly find the exact product they're looking for on your website with just the click of a button. You can set up this function by editing the thumbnail size and adding a zoom feature so that when viewers click on them, a larger version will pop up.

Use bold and clear headlines

Use bold and clear headlines

One of the most important things you can do to increase conversions is to use bold and clear headlines.

Headlines draw in visitors and give them a reason to explore your page further. Without a compelling headline, you'll lose people before they even get a chance to see what your site has to offer.

Don’t be afraid to ask about the sale

Don't be afraid to ask about the sale

One of the best ways to increase your conversion rates is to make it clear to customers that they should be buying something. This could mean adding a buy button or even asking for their email address and name before leaving.

Optimize your product pages

Optimize your product pages

The conversion rate for product pages is often the largest conversion rate on your site. The first page a customer sees when they come to your site is arguably the most important.

This is where customers will make their first decision about your site and whether it's a good fit for them. To optimize your product page, you'll want to start by including key information like pricing, shipping costs, availability, and reviews.

You should also include high-quality images of the products and a variety of different views to give customers more of a feel for what they are buying before they buy it. Understanding how persuasive each image is will help you figure out which images to use as well as how many to show at once.

 

We all know conversion rate is the single most important metric for our business. The first and last impression that a visitor has of your website can have an integral impact on whether they make a purchase.

Because of this, conversion rate optimization (CRO) has quickly become one of the most important pillars of successful e-commerce sites. However, so many factors come into play when trying to increase conversions on your website.

There are ways you can optimize images and user experience and test variables like colors and fonts to see which increase your conversion rates.

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